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Where do I start? How
do I figure out my asking price? How do
I market my house? |
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Where do I start?
For many people, the first step they take when selling a home is to
contact a REALTOR®. You also may want to do some informal research
looking at ads in the paper and on the Internet to get a general idea
for asking prices of homes like yours. How do I find a
REALTOR®?
Recommendations from friends and acquaintances can be very helpful.
You can also look in the Texas Association of REALTORS® "Find
a REALTOR®" search or contact your local board of REALTORS®
for a directory of their members. Remember, not all real estate agents
and brokers are REALTORS®. Find out the difference. How
should I choose a REALTOR®?
You may want to contact several REALTORS® before deciding on one
to help you. Make sure you are comfortable dealing with that person—you
will be working with him or her for quite some time. Some REALTORS®
specialize in certain areas of real estate, and many have completed
advanced educational requirements in those areas. You may be interested
in working with a REALTOR® who has achieved a designation such
as Accredited Buyer Representative, Certified Residential Specialist,
or Graduate, REALTOR® Institute. Read about the various REALTOR®
designations. Do I have to use a REALTOR®?
No. If you sell your home by yourself, though, you will work hard
for the money you hope to save. (And if you make a few bad decisions
or mistakes, you may actually end up losing more money than you thought
you would save.) You must determine a price that will maximize profits
without overpricing the home, market your house, schedule and be available
to show your home to prospective buyers, handle all negotiating, and
coordinate the myriad details involved in seeing the transaction through
to a successful closing. In a recent survey by the National Association
of REALTORS®, 28% of people who sold their homes themselves said
they would hire a real estate professional in the future, while 40%
responded that they were not sure of their plans. |
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How do I figure out my asking price?
What is my house worth?
In short, it's worth what a buyer is willing to pay for it. The buyer
must also be able to secure financing to proceed with the purchase
at that price. Factors that will influence the price of your home
include its size and condition, location, and supply and demand (whether
it's a "buyer's" or "seller's" market in your
area). Can I get an estimate on the Internet of what my
house will sell for?
There are many Web sites that promise to tell you what your house
is worth. The information may not be reliable, though. It's unlikely
that the data used to determine your home's value is as accurate,
relevant, or as up-to-date as it should be to give you an accurate
assessment of your home's value. How do I find out what
my house is worth?
A REALTOR® can prepare a comparative market analysis (CMA) for
you. A CMA takes information from recent home sales that are similar
to your home and in the same area. You could also get a professional
appraisal, which is an opinion of value based on the appraiser's detailed
look at the specs and features of your home and compared to other
recent home sales. Should I price my home higher than its
value to leave room for negotiating?
You are free to set whatever price you want for your home. But many
experts believe that homes priced much higher than comparable homes
ultimately sell for less than if they had been priced fairly to begin
with. The reason? A home that is priced too high may sit on the market
for a long time with no offers. The seller finally comes down in price
to generate some activity. But buyers wonder why the house has taken
so long to sell, so they make offers on the home that are lower than
even the now-discounted price. By contrast, a home priced fairly may
generate interest from several buyers as soon as it hits the market
(especially in a seller's market), and the buyers may make higher
offers in order to try to make sure their offer is the one that is
accepted. How can I find out how much money I will make
on the sale of my home?
Your REALTOR® can provide an estimate of the costs associated
with selling your home. The costs may vary depending on the selling
price, so you might want to ask your REALTOR® to figure out the
costs for two or three possible selling prices.
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| How will I market my house? |
What will my REALTOR® do to market my house?
REALTORS® have many tools at their disposal to get the word out
that your house is for sale. Among the things they may do for you
are:
- Enter your house in the multiple listing service (MLS)
- Put a for sale sign in your yard
- Advertise your home in the real estate section of the
newspaper
- Advertise your home on the Internet
- Tell other agents and brokers about your home
- Send postcards or newsletters (with a listing of your
home) to prospective buyers
- Hold an open house
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What can I do to help market my house?
Word-of-mouth advertising can be very powerful. Tell everyone you
know that you are selling your house. Even if the people you tell
are not in the market, someone they know might be.Also, consider
all the marketing efforts your REALTOR® presents to you. You
might have reservations about some of them at first, but further
discussion may reveal you would be losing an important tool. For
instance, some people object to placing a for sale sign in their
yard. However, yard signs are one of the most frequent ways buyers
find out about a home for sale.
Are there quick, inexpensive ways to make my home more attractive?
Yes, but before you dive into those, make sure your house is in
good condition. If it needs major maintenance, you should either
take care of it before putting your house on the market or be prepared
to make concessions in price.
Quick and inexpensive means to making your house more attractive
include
- Neat and healthy landscaping (flowers add a nice touch
- Fresh paint
- Uncluttered appearance, inside and out. You might even
put some furniture and other belongings in storage
- You should also keep your house neat and clean at all
times.
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Can I be in my house when prospective buyers look at it?
It's generally not a good idea. Buyers want to be able to discuss
your house freely among themselves and with their REALTOR®,
and they may not feel comfortable doing so if you are present. If
you must be in the house during a showing, try to stay away from
the buyers unless they or their agent approach you with a question.
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